Posted by KristinTynski If you’re involved in any kind of digital PR — or pitching content to writers to expand your brand awareness and build strong links — then you …
The Local Algorithm: Relevance, Proximity, and Prominence
Posted by MaryBowling How does Google decide what goes into the local pack? It doesn’t have to be a black box — there’s logic behind the order. In this week’s …
Convince Your Boss to Send You to MozCon 2020 (Plus Bonus Letter Template!)
Posted by cheryldraper It’s that time of year again. Professional development budgets are being distributed and you’re daydreaming of Roger hugs and fist bumps. Well, this is a call to …
Simple Spam Fighting: The Easiest Local Rankings You’ll Ever Earn
Posted by MiriamEllis Image credit: Visit Lakeland Reporting fake and duplicate listings to Google sounds hard. Sometimes it can be. But very often, it’s as easy as falling off a …
All About Fraggles (Fragment + Handle) – Whiteboard Friday
Posted by Suzzicks What are “fraggles” in SEO and how do they relate to mobile-first indexing, entities, the Knowledge Graph, and your day-to-day work? In this glimpse into her 2019 …
The Practical Guide to Finding Anyone’s Email Address
Posted by David_Farkas In link building, few things are more frustrating than finding the perfect link opportunity but being completely unable to find a contact email address. It’s probably happened …
App Store SEO: How to Diagnose a Drop in Traffic & Win It Back
Posted by Joel.Mesherghi For some organizations, mobile apps can be an important means to capturing new leads and customers, so it can be alarming when you notice your app visits …
Better Content Through NLP (Natural Language Processing) – Whiteboard Friday
Posted by RuthBurrReedy Gone are the days of optimizing content solely for search engines. For modern SEO, your content needs to please both robots and humans. But how do you know …
Find Ranking Keywords, Uncover Opportunities, Check Rankings, & More: 5 Workflows for Easier Keyword Research
Posted by FeliciaCrawford Have you ever wished there were an easy way to see all the top keywords your site is ranking for? How about a competitor’s? What about those times …
It’s Content and It’s Links – Are We Making SEO Too Complicated?
Posted by AndrewDennis33 Content and links — to successfully leverage search as a marketing channel you need useful content and relevant links. Many experienced SEOs have run numerous tests and …