Posted by James_McNulty Calculating individual page speed performance metrics can help you to understand how efficiently your site is running as a whole. Since Google uses the speed of a …
10 Link Building Lies You Must Ignore
Posted by David_Farkas Even though link building has been a trade for more than a decade, it’s clear that there is still an enormous amount of confusion around it. Every …
E-A-T and the Quality Raters’ Guidelines – Whiteboard Friday
Posted by MarieHaynes EAT — also known as Expertise, Authoritativeness, and Trustworthiness — is a big deal when it comes to Google’s algorithms. But what exactly does this acronym entail, …
An Agency Workflow for Google My Business Dead Ends
Posted by MiriamEllis There are times when your digital marketing agency will find itself serving a local business with a need for which Google has made no apparent provisions. Unavailable …
How Google’s Nofollow, Sponsored, & UGC Links Impact SEO
Posted by Cyrus-Shepard Google shook up the SEO world by announcing big changes to how publishers should mark nofollow links. The changes — while beneficial to help Google understand the …
The Data You’re Using to Calculate CTR is Wrong and Here’s Why
Posted by Luca-Bares Click Through Rate (CTR) is an important metric that’s useful for making a lot of calculations about your site’s SEO performance, from estimating revenue opportunity, prioritize keyword optimization, …
How Does the Local Algorithm Work? – Whiteboard Friday
Posted by JoyHawkins When it comes to Google’s algorithms, there’s quite a difference between how they treat local and organic. Get the scoop on which factors drive the local algorithm …
Amazon vs. Google: Decoding the World’s Largest E-commerce Search Engine
Posted by Lorna_Franklin A lot of people forget that Amazon is a search engine, let alone the largest search engine for e-commerce. With 54 percent of product searches now taking …
Refurbishing Top Content – Best of Whiteboard Friday
Posted by BritneyMuller You’ve got top-performing content on your site that does really well. Maybe it’s highly converting, maybe it garners the most qualified traffic — but it’s just sitting …
How to Use Keywords in Your Blogging Strategy
Posted by KameronJenkins Even though blogging has been around for a while, it looks a lot different today than it did in the early 2000s. In those days, people read …