Posted by BritneyMuller As we head into 2021, the work of reclaiming lost links and building new ones remains crucial. In this week’s brand new episode of Whiteboard Friday, SEO expert Britney Muller …
Business as Unusual: How to Communicate Your New and Updated Services with Google My Business
Posted by ktaing Since the COVID-19 pandemic hit in early 2020, business owners have had to move quickly to make drastic changes in their services to meet searchers’ new needs …
The New Best Practices for Native Advertising on Editorial Sites
Posted by MeganRoseM Digital advertising is different nowadays. How and when we interact with ads online drastically changed in March when COVID-19 ushered in a new era of rolling global …
6 Ways to Build Brand Authority With Content Marketing
Posted by amandamilligan Becoming an authoritative brand is no easy feat, but the massive benefits are worth the effort. When you’ve built authority, potential customers and clients begin to count …
How Do Sessions Work in Google Analytics? — Best of Whiteboard Friday
Posted by Tom.Capper Google Analytics data is used to support tons of important work, ranging from our everyday marketing reporting, all the way to investment decisions. To that end, it’s …
Location Data + Reviews: The 1–2 Punch of Local SEO (Updated for 2020)
Posted by MiriamEllis Get found. Get chosen. It’s the local SEO two-step at the heart of every campaign. It’s the 1-2 punch combo that hinges on a balance of visible, …
Behind the SEO: Launching Our New Guide — How to Rank
Posted by Cyrus-Shepard Seven years ago, we published a post on the Moz Blog titled “How to Rank: 25 Step Master SEO Blueprint.” From an SEO perspective, the post did …
How We Became Digital Marketers in Just One Summer
Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten, Steve, Darcie, Erin, and Sara — who completed a class this …
5 SEO Tactics to Maximize Internal Links — Whiteboard Friday
Posted by Cyrus-Shepard Are you using internal links to their full potential? Probably not. Luckily, Cyrus is here with five tips to help you boost your internal linking strategy — and …
Top 10 Changes That Impacted Google My Business in 2020
Posted by ColanNielsen 2020 has been a busy year for Google My Business (GMB). Since January, Google has launched new features, fixed bugs, and had to adapt to the global …